When an app is sold in the App Store, the store displays a lot of information about the app, including its name, a description, an icon, screenshots, and contact information for your company. To provide that information, you log in to iTunes Connect, create a record for the app, and complete some forms. In this chapter you learn how to go through this process. Note: Normally, you create your iTunes Connect app record late in the development process because there’s a time limit from when you create the record to when you must submit your app. However, some Apple technologies, including Game Center and In-App Purchase, require that an iTunes Connect record to be created earlier. For example, with In-App Purchase, you need to create the app record so that you can add the details of the items you want to sell. This content needs to be created before the development process is complete so that you can use it to test the code you added to implement In-App Purchase. Before You Beg...